Die invloed van toekomstendense op entrepreneurs en kleinsakeondernemings

Abstract

John Naisbitt is the author of three academic publications on futurology. In this article a comparison of these publications of the last decade is made with regard to the ten postulates stated in each book. The core of each postulate is abstracted and its relation to the future development of various aspects affecting man and the world in which he functions is indicated The contents of Naisbitt's works is condensed and divided intofo u r main categories covering technology, economics, cultural/social issues, management and organisation. In each of these subdivisions an attempt is made to outline the practical applicability of facets of these main categories. With this approach the particular characteristics (strong and weak points) which may transform present implications into new opportunities can more easily be indicated.