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Preamble
Corporate social responsibility: a personal reflection on Clover Mama Afrika
Koers - Bulletin for Christian Scholarship/Bulletin vir Christelike Wetenskap | Vol 74, No 1-2 | a128 |
DOI: https://doi.org/10.4102/koers.v74i1/2.128
| © 2009 E. Vlok, E.M. Kloppers
| This work is licensed under CC Attribution 4.0
Submitted: 26 July 2009 | Published: 26 July 2009
Submitted: 26 July 2009 | Published: 26 July 2009
About the author(s)
E. Vlok, School for Communication Studies, Potchefstroom Campus, North-West University, South AfricaE.M. Kloppers, School for Communication Studies, Potchefstroom Campus, North-West University, South Africa
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Although corporate social responsibility (CSR) or corporate social investment (CSI), the term preferred by most South African busines-ses, has been studied from the 1950s, up to date no universally ac-cepted definition has been formulated. However, the basic concepts put forward in the definition of the World Business Council for Sustainable Development (WBCSD) (2000) are generally accepted as forming the core of CSR.
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